How I Shot This Capri Sun Ad on Sony FX6: Cinematography Breakdown

In this video, I break down how we shot a commercial for Capri Sun using the Sony FX6, a mix of creative lighting, and a small but resourceful crew.

This spot blended practical set builds, in-camera effects, and post VFX to bring a whimsical concept to life.

Final commercial: https://www.instagram.com/p/DJ7Co8apV50/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

I’ll walk through:

• The bird’s-eye opening shot and how we staged the Moon Punch reveal Gear choices (Sony FX6 + Angenieux 30–90mm zoom + Canon Rangefinder 50mm “dream lens”)

• A full lighting breakdown, from soft key setups to negative fill and day-to-night transitions

• How we staged the “moon pull” shot with props, blue screen, and VFX prep Collaborating with director Kristyna Archer, a Nashville production company, and a 14-person crew to execute in a single shoot day

The result: a playful, cinematic ad that proves you don’t need a massive crew or endless resources — just strong collaboration and clear planning between camera, lighting, and VFX. If you’re interested in cinematography breakdowns, commercial filmmaking, or lighting strategies, this channel is for you.

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