Contact

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mika@mikamatinazad.com

My Process

1. Discovery - We'll dig into your business goals, target audience, and what success looks like for this project. I need to understand not just what you do, but who you're trying to reach and why it matters.

2. Strategy & Planning - I'll present a creative roadmap that aligns with your goals and applies what actually works in visual storytelling. We'll nail down the approach before we ever pick up a camera—this includes location scouting, shot planning, and equipment selection tailored to your project.

3. Production - Time to execute. I focus on the 20% of shots that drive 80% of the impact—cinematic compositions, intentional lighting, and storytelling that connects. Every decision on set serves the bigger picture.

4. Post-Production - (if needed) Color grading, editing, sound design—whatever it takes to elevate the footage to its full potential. We'll collaborate throughout to make sure the final product hits the mark.

5. Delivery - You get the final video, ready to deploy. Then we evaluate what worked, what drove results, and how we can build on it for next time.